源源不断的财路
受到销量大红的鼓舞,不只是郭泰明三天两头就往蓉城跑,连省长闻安平都有些坐不住了,连续视察了两次在建的红海工厂,鼓励建筑工人们发挥精神,保质保量的尽快完成工程!
但是对于郭泰明提出的,先把运到蓉城的机器,搬进一个临时厂房里面,立刻开始组装试生产,萧奇还是拒绝了。WWW.PINWENBA.COM
心急吃不了热豆腐,红海工厂最重要的是保证质量和保密,节约十来天的时间,并不能为dreampad产量带来质的突变,相反在不停的搬家之中,反而有一些隐患。
萧奇这段时间最为关注的,还是dreampad应用程序商店。
距今为止,应用程序评比比赛,已经进行了五期,从第一期的1000多个程序,到第五期的10000多个程序参加,已经有了质的飞跃。
每一期的前十名,以及非常有潜力的应用程序,都被放在了youtube上面热播,累计的观看人次,更是突破了50亿,这也在一定程度上促使了youtube的价值上升,比起前世亿的价格,足足多了亿美金。
萧奇认真看了一下,比如前世非常出名的《植物大战僵尸》、《电子阅读书》、《文字处理程序》、《演示文稿处理程序》、《激情赛车》、《愤怒的麻雀》、《梦幻连连看》、《炮塔防守》等等,都已经出现在了dreampad的应用程序商店里面。随时可以准备销售了。
值得一提的是,原本开发出《愤怒的小鸟》的公司。因为萧奇之前制作出来了《爆炸的小鸟》,所以他们现在换成了制作《愤怒的麻雀》,飞出去砸坏蛋的从小鸟变成了麻雀,倒也是挺有意思的。
dreampad应用程序商店签下合约的应用程序,突破了23000个,可谓是非常的开门大吉。
以后苹果的iphone商店里面,拥有超过50万个应用程序,但这也是累计了六七年的结果。
dreampad比起最初的苹果app商店。已经是一个超越许多的成绩了,这还得多谢萧奇的炒作,要不是吸引了那么多人的关注,那些游戏、软件公司怎么可能这么用心的来做,以至于精品连连,让dreampad的狂热爱好者们爱不释手呢?
根据尼尔森的最新统计,平均每个dreampad的潜在用户。都会选择20-30款的应用程序,如果dreampad应用程序商店的具体价格出来后,相信会有一部分的变化,但一般情况下是很有可能持续购买的。
至于定价的事儿,萧奇已经明确的发了指示过去,一定要考虑到薄利多销的策略。如果dreampad应用程序商店的专家们,认为价格过于高昂,有权力推迟本件应用程序上架。
看样子问题也不大,因为欧美公司定价都是非常仔细的,哪怕是1美金、美金。都要详细研究许久,为了自己的利益着想。他们自然会小心了又小心,仔细了又仔细。
也就是这两天,萧奇接到一个消息,那就是国外的ebay网站上,已经出现了好几百个出卖自己定下的dreampad的人,卖的价格还不低,至少都是翻了一番的。
按理说这么贵的价格,应该没有多少人理会才是,况且仙女公司说了,1月15号就有第二批的dreampad出售,没有理由这么浪费钱啊。
但偏偏事实就是,这些买卖的宝贝只要一挂出来,统统都是不到十五分钟就被人买下了,真正的应了好产品必有狂热粉丝的名言。
原本以为只有华国人才会这么疯狂的代购和转手赚一笔,没想到外国这样的狂热粉丝照样很多。
萧奇听得哭笑不得,可自己的产量也就那么多,只能任由这些新一代的黄牛党们倒卖货物了。
也幸好在2月份的时候,红海工厂的dreampad就能陆续组装完毕了,到时充足的货源,应该能满足大家的需要。
连牛儒正都打来电话,问这么有市场的高科技产品,怎么仙女公司的准备这么不足?有什么困难,大家可以帮忙解决的啊!
萧奇连连苦笑,说明了自己是在制造进一步制造饥饿效应,牛儒正这才罢休。
饥饿效应说来简单,其实做起来不好做。
如果是质量一般的产品,最多开始几天有用,随着产品的性能被人熟知,那么就失去了神秘感,饥饿效应反而会造成产品的滞销,最后沦为笑柄。
典型的例子就是华晨当年的一款仿照宝马的车型,一开始无论外形、价格还是性能,评价都非常的高。
但偏偏华晨在没有调整好产能的情况下,就匆匆上马了,每个月3000的销量远远不能满足大家的需要。
而到了半年、一年之后,自主车的很多小毛病也就显现出来了,产量不够、小毛病又不能及时改进,渐渐的这款车便失去了大家的关注,几年之后就彻底淡出了人们的视线。
dreampad当然没有这个隐忧,萧奇以全世界唯一的ipad资深玩家的身份,可以宣布dreampad至少能达到ipad2的水准,而且性能上面,许多都要超过ipad2。
既然是这么好的产品,那么完全可以复制当年苹果在华国的那一套:首先我就是不要在你华国内地贩卖,只在香港卖,让你们眼馋,然后再去香港买高价货,引起大家的饥饿心理。然后看到饥饿效应已经足够的时候,立刻以潮水般的供货量,冲进内地,那些饥饿的粉丝们,当然是不顾三七二十一的购买,丝毫不顾iphone和ipad在内地的售价比国外还高的事实。
为什么萧奇打广告是35个国家,最后宣布首批发售的,只有15个国家?
原因就在于此!
只不过乔帮主把饥饿营销用在华国,萧奇把它用在了欧美发达国家身上。
接下来对华国的用户,他就会敞开供应了。
前世今生,萧奇都见不惯把好东西全卖给别人,内销的产品却是烂得一塌糊涂的公司!
好东西留给自己人的习惯,必须从这里就开始!(未完待续。如果您喜欢这部作品,欢迎您来起点投推荐票、月票,您的支持,就是我最大的动力。手机用户请到阅读。)
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