最近一段时间非常忙,同时在做几个招投标项目,非常紧张,没有精力再顾及写作更要命的是这样的状况还要持续一段时间所以更新也没法子保持稳定了,在此向各位读者说一声抱歉
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“这个笨蛋,新兴市场前景再好,也要推广开来才能见效啊”在客户们压根儿都不知道有这么个玩意儿,怎么可能卖得出去!”
——当陈涛的电报发到海南岛,并且被专程送到了茱莉手中之后,后者只稍稍看了几眼便找出了问题所在÷实上,这问题并不复杂,甚至就连钱谦益这样对商业经营完全不懂的人也已经提醒过陈涛:他这家铺子里经营的商品,一般人是用不上的
眼睛不好有很多原因,但大部分还是因为经常看书才看坏的,而这年月,能够经常读书以至于损坏视力的人,往往都不是普通人家种人通常不会亲自上街买东西,而都是由仆人代劳——在明朝除了年节庙会,一般情况下老百姓并没有逛街的习惯
所以除非陈涛能够设法让那些大户人家知道眼镜的用途,并与他们自身的需要结合起来,他们才会考虑派个仆人过来看看,如果好的话多半也是要求商家上门服务,而不是象现代那样,随随便便逛个街就进来了——明代商人被视为贱业就是体现在这些小地方了
“在北京待了那么长时间,居然还没摸清楚当地商业活动的规律,还急急忙忙就挤进去……书呆子就是书呆子!”
茱莉是个泼辣性子,说话一向很直接的,就是当着陈涛的面肯定也是这么直话直说,丝毫不留面子不过说归说,之后茱莉还是给陈涛作了一份很详细的商业策划案帮他分析了这次案例的成败之处,提醒他在北京城作生意需要注意的种种要点№外又给他制定了几个推广方案……别看茱莉人在海南,也没去过这个时代的北京城,可她制定出来的计划却相当实际有效,以至于当这份计划书被传到北京城之后,陈大雷只看的眉飞色舞‖连拍案叫绝
——没错,在发现自己并没有经营天赋,明代北京城的市场也不是想象中那么容易打开之后,陈涛只得放权,把具体经营的职责委托给了陈大雷——事实上这也是茱莉为他所制定经营策略中的一部分:一个投资者并不需要懂经营,但一定要知道应该让谁去经营你身边既然有个专业人士却还要事事自己亲历亲为,那纯粹是自找麻烦
陈涛这人不是什么天才,但他最大的优点便是从善如流,能够听取他人意见既然茱莉这么说了他也就放弃原先想要做个大明胡雪岩的念头,转而老老实实继续担任投资人和幕后总裁角色
与陈大雷则是正儿八经签订了一个委托合同,正式委托他担任琼海贸易公司北京大区的总经理,全面负责贸易公司在此地的经营业务——甚至包括这份合同本身,也是茱莉写好,通过电报一并发过来,格式条款全部拟定详细,北京这几位只要在上面签字就行
最后发过来的策划书与各类合同足有厚厚一大叠〖用了电报局整整两天时间才发完,连带着陈涛自己也花了好几天时间翻译电码译完之后人都瘫了
电文只是一部分,随着电文同时发出的还有一条快速帆船海南岛直放天津,上面连工人带物资,图纸之类装了满满一船,都是指明给陈涛,好让他东山再起的——茱莉的风格就是这样:要么不管,要管就从头到脚全部负责起来,连极其细微的地方都考虑到
这还不算完,几天之后解席又发过来一封措辞怒气冲冲的电文兴师问罪——为你京城那点破事,居然让我家太太挺着大肚子熬了一礼拜,最近几天精神明显不济要是将来咱家儿子有什么麻烦,小心我老解杀上京城跟你算帐,藏皇宫里都没用!
…………
在如此兴师动众的折腾了好一段时间,陈涛个人的商业计划已经转变成为整个贸易公司在大陆总体布局的一部分陈大雷的那份委托合同并不是与陈涛个人签署的,而是和整个琼海贸易公司定下的契约,陈涛在这里被委了个“琼海贸易公司大中华北方区总裁”衔头,就连陈玥儿也得了个助理的名义,每月有工资可领了
陈玥儿为此欢欣不已,毕竟短毛付薪水可是出了名的大方,有了这份收入她和她老爸吵嘴时再也不怕被卡钱袋子了但对于陈大雷来说,无论总经理,还是总裁,这些新鲜名词对他并没什么意义茱莉提出的那些商业条款规定甚严,在自身已经是一个大家族首脑的陈大雷看来,这份严格限定了个人权限以及公私分明的委托合同有点像卖身契,如果说以前他与陈涛之间的关系还是互相合作,互相扶持的话,这份合同一签下来,他就变成为陈涛打工了——或者说是为茱莉打工,因为陈涛也只不过是受茱莉所负责的贸易公司委托而已
不过陈大雷最后还是签下了这份协议,因为这份商业协议对他而言同样是个机会,而且还是他等待了很久的机会——茱莉在协议中给予“总经理”这个职位的权力相当之大,在北京这里他只需要向陈涛一人负责即可,而陈涛无论从能力还是兴趣上说,将来肯定是不会再管具体经营的,到时候从天津码头运来的,那些品种繁多,数量庞大的各类新奇商品,可就都是由他来操作了
说起来他陈大雷身为吕宋陈家的一族之长,丢下家族自己的生意不管,却跑来为别家效力,似乎是有点不顾大局?但他们陈家的情况却有点特殊——和老对头林家一样,他们吕宋陈家的上一辈也还健在,不过比起完全退居二线,把生意都交给儿子打理的林家老爷子,陈大雷他爹年纪要轻一些,精神更是矍铄旺盛,虽然在名义上把族长之位交给了大儿子,可平时家族里的各种事务,无论大鞋却都还是牢牢把持在手中而更要命的是他们老陈家上一代人丁兴旺,他陈大雷头上除了个老爹外,叔伯一辈的老家伙还有不少,个个都挺活跃的……头上有这么多长辈压着,他陈大雷是有劲也没处使
故此他才会以堂堂一族之长的身份,却跟着陈涛千里迢迢来北京发展,无非是想走一条曲线救国路线,借助外力证明自己的能力——家族的力量指望不上啊先前陈涛做得那些事情,很多在他眼里纯粹小孩子的瞎胡闹,但依然很有耐心的陪着一起去做,却正是为了得到今天的这个机会
所以哪怕这协议上的条件更苛刻一点,他也一定会签的在签署了协议,接受了贸易公司的雇佣之后,他便可以正式加入到琼海贸易公司这个庞大而富饶的商业王国之中,而且从一开始就具备相当高的决断之权个舞台可比原先小小陈家要广阔多了
当然,话说回来,能让陈大雷心动的,可也绝不仅限于区区一桩眼镜生意了——如果还是单单卖眼镜的话,陈大雷对此一窍不通,条件再好他也不会签的但这次茱莉所制定的那些商业策划,以及她赋予陈涛北方分公司的权限,都已经把业务范围扩大到了贸易公司的所有主营产品
考虑到运输成本和公司在京城的定位问题,贸易公司在南方地区销售量最大的“三白”——白米,白盐,白糖,以及后来增加的棉布和铁器这几样大路货,北方分部暂时先不做而主要做一些量少价高的东西,诸如钵,吊灯,镜子之类——根据陈涛的描述,人家对他在店面装修中大量使用的这些钵用具极感兴趣,那就卖呗对于精明商家来说,“买椟还珠”绝非一个笑话,既然盒子比珠子好卖,那就专门卖盒子也行君不见现代社会里每年那么多用楠木盒子装的月饼绿豆糕……那些制作的商家可不是傻子
在看了个把月热闹后,城南宣武门附近的老百姓们渐渐对那家南方佬的新开铺子失去兴趣,不怎么关注了那铺子门面气派极大,里面卖的东西看起来也很厉害的样子,可感觉跟他们这些普通老百姓的日锄活相差太远,完全没有交集
“……只有大户人家才用得上吧,可这条街上又不是大户人家集聚之所”
“……若是放到前门大街,钟鼓楼那些热闹地方,或许会有生意窝在这种小巷子里哪儿会有人气哟!”
“……这帮南方佬毕竟是外来的,人生地不熟,眼光也不足啊”
附近几家银楼铺子的老板倒是对这家新开铺子颇为注意,这个时代的银楼大都是多少年积累下来的老关系,而且主要上门服务,所以对店址位置不必太注意,偏僻一些也没关系倒是常常扎堆开在一起,这样在安全保卫方面可以互相支持着些有什么时鲜样子,新奇款式也能及时得到消息,不至于落后于潮流
..
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