第一百零一章打虎三兄弟月阳之涯→热门小说推荐:从张敖来到欧洲开始,欧洲办事处发生的一切,陆超都看在眼里,张敖不是科班出身,打法也不是那种常规常矩,张敖行事带着草莽野蛮粗犷不按常理,但就是这种非常规打法,反而是是顶住了西门子的压力,并给了西门子一炮老拳,真实上演了乱拳打死老师傅的戏码!
至于销售部的罗德利亚、约瑟夫等人的变化,就更大了,陆超亲眼看到了他们的蜕变,真的是美元让一个人变的自信、成熟、激发出斗志还有能力,让人看到了一个顶尖销售人员是如何养成的。
“这项奖励,还会被持续下去,所有销售团队,都要继续全力售卖神舟电话,不能给对手任何还手的机会!”
张敖向着罗德利亚、约瑟夫等人大声喊道,他不准备给西门子任何还手的机会,宜将剩勇追穷寇,
不可沽名学霸王,是张敖针对敌人的行事手段,绝不会给对方一丁点的机会。
“下个月,神舟将在希尔顿酒店举行聚会,到时候会有重要消息宣布,所有人都要到场!”张敖手指了指下面的众人笑着说道。
罗德利亚和约瑟夫现在销售部的主管,各自对视一眼,脸上都露出几分担忧的神色,张敖要说什么,他们已经隐隐有些预料。
回到办公室,张敖拿起一份快餐,就狼吞虎咽的吃了起来,他这段时间实在是太忙了,欧洲这边的事务,基本上都是由他来决断处理,还要满欧洲飞,处理各地的事务,有时候吃饭的时间都凑不出来。
“这是今天统计出来的销量,神舟在欧洲的单日销量,已经突破十万一千部!”
接过陆超递过来的报表看了一眼,张敖就扔在了一旁,这种日销十万部机子的场景,不会持续时间太长,未来销量迟早会下滑,然后稳定下来,这是李东陵跟他通话时告诉他的,神舟就是要趁这段时间,拼命的售卖出更多机子。
“西门子那边,应该没什么手段了,只剩下降价一条路了!”
张敖笑着说道,西门子那边,已经有些黔驴技穷,那个弗兰克尔明显有些慌了手脚,又是扯什么恶意竞争,又是要起诉神舟电话,也找了明星跟球星代言,但面对已经成势的神舟来说,这些都没有什么用。
“西门子要降价?!”
陆超忍不住叫道,以前不管是大陆还是港城的公司,面对西门子、索尼这些海外巨头公司,能拿的出手得,也就是降价了,用低价换取销量,虽然不愿意如此,但亚洲公司面对欧洲、北美的品牌时,处于劣势,却是不争的事实。
可如果西门子降价,那就是被神舟逼着打价格战,算是开了大陆品牌面对欧洲品牌的先河了,让陆超有种活久见的感觉。
“除了这招,西门子还有什么招能用?!”
将一份饭吃完,张敖又打开了一份,他人虽然在欧洲,但每天都会跟李东陵、任岳峰、胡子贤等人举行跨洋电话会议,分析西门子那边的举动,还有神舟下一步的计划。
西门子那边,现在能用的招数,基本上都用了,在品牌影响力不再,身上的那层光环影响不了用户,本身产品性能,比神舟强不了多少,功能还不如神舟电话多的时候,再想打下去,也只剩下降价一条路了。
李东陵敢肯定,西门子一定会降价,逼着神舟打价格战,这样神舟利润就会降低,如果再给销售人员一部机子三十美元的提成,那神舟卖一部机子,就跟赚不到多少钱了!
西门子一旦打价格战,既能提高销量,又破了神舟的高提成销售策略,这也是弗兰克尔唯一自救的方法了,除此之外,李东陵、任岳峰、张敖他们想不到,弗兰克尔还有什么办法!
听到这话,陆超想了片刻,也实在想不到,弗兰克尔还有什么办法,有些担忧的向张敖问道,“那我们要不要跟着降价!”
“你说呢?!”张敖向着陆超反问道。
陆超摇了摇头,西门子降价这招,对于神舟电话来说,确实有些不太好对付,跟也不上,不跟也不是,“我……我不知道!”
“李哥那边,已经有了计划!”
见到陆超不解的神色,张敖让陆超坐了下来,张敖是东陵高科销售部经理,负责整个东陵高科的销售,不可能一直待在欧洲这边,欧洲办事处迟早要交给陆超负责。
“神舟不会降价,”看到陆超的神色,张敖示意他听完,“跟着西门子降价,太被动了,这次跟了,如果下一次,其它牌子的数字无绳电话也跑过来打价格战,那神舟跟不跟?!”
“李哥那边,准备再推出两个贴牌电话产品,一款酷派定位中端数字无绳电话市场,永远跟西门子同一个定价,另外推出一款低端电话品牌西蒙,定价比西门子低!”
张敖看了眼手表,“最迟明天,首批酷派跟西蒙两个牌子的货,就会送到欧洲的仓库,如果弗兰克尔不让西门子降价也就罢了,真要降价,我们送他一份大礼!”
神舟数字无绳电话是东陵高科自己设计生产的,掌握全套工艺,贴两个新牌子,对于东陵高科来说,要做的就是设计两款新外壳的电话,论设计这块,李东陵表示还是有那么几分信心的,前世十几年的机械局设计师是白当的吗?!
推出酷派跟西蒙两个品牌,一个主打中端市场,一个抢占低端市场,神舟则定价不变。
对于西门子来说,不降价则罢,一旦降价,就彻底失去了跟神舟叫板的希望,它自己把价格降下去了,神舟不降价,用户会怎么看,天然的就会感觉,是西门子不如神舟,不然它为什么会降价不是。
对于有些用户来说,可能不太在意品牌,但也会有无数用户天然相信高端品牌,哪怕高端品牌售价贵,但依旧会选择购买,只因相信那句话,好货不便宜!
西门子一旦让出去了高端市场,神舟几乎是坐着不动,自动成为了高端品牌,可以继续维持目前的售价跟高提成,到时候面对降价的西门子,还有继续高提成美元的神舟,不论是那些门店还是普通销售人员,更愿意推销谁的产品?!
即便是西门子降价了,神舟这边,也会用酷派对标它,哪怕它比酷派卖的好又如何,反正又不指望酷派能比的上西门子,只要死咬着跟它一个价,强行跟它对标,让人感觉酷派就是跟它一个级别的产品就够了,说不定神舟又能培养出一个新牌子出来……
至于西蒙电话,那就是主打恶心西门子,不论它降价多少,西蒙电话都比它便宜一大截,现在东陵高科那边,已经把数字无绳电话的成本,压到了45美元左右,大不了西蒙就成本价卖机子,西门子敢这个价卖么,主打的就是内卷它!
酷派这个牌子,有培养品牌的价值,至于西蒙压根没必要,用烂了也没事,大不了再推出一个低端品牌,接着内卷就是了。
陆超听的目瞪口呆,他没见过李东陵,也没见过东陵高科的其他高管,但现在,他不禁替弗兰克尔感觉到默哀,碰上东陵高科那帮不按套路来的人,弗兰克尔真要是玩出降价那套打法,那就真离他从西门子滚蛋近在咫尺了。
“酷派和西蒙两个牌子,由你来负责运营,跟神舟使用同样的销售渠道,但要把握好方寸,不要影响到神舟,以后欧洲这边的事务,还要由你来接管!”张敖向着陆超说道。
跟陆超接触这段时间以来,张敖对陆超的秉性跟性格,也基本摸清了,陆超的能力很扎实,他不像张敖自己这样行事大开大合,毕竟是任岳峰带出来的徒弟,行事十分稳健,做事滴水不漏。
放张敖来之前,让他跟西门子对打,那是赶鸭子上架,真为难陆超,冲锋陷阵开疆扩土不是陆超擅长的东西,但眼下这种局面,让陆超维持住,按照东陵高科总部计划好的方向发展,陆超还是能够胜任的。
“老大伱要离开欧洲?”陆超听到这话,有些着急的问道,他喊张敖老大是心甘情愿,虽然跟张敖相处时间不长,但对于张敖现在真的是心服口服。
张敖没有否认,在陆超肩膀锤了一下,“迟早的事,汉西那边,还有一摊子事,神舟电话也要进入阿美利加和北美市场,我这个销售部经理,总不能躲在后面吧,到时候,说不定还要从你这儿,调几个人手用用!”
“苏必乐总裁,我会马上解决西门子电话的事!”
西门子总部,弗兰克尔站在总裁苏必乐的办公室内,已经足足十几分钟,苏必乐都低头处理文件,根本没看他一眼,却已经让弗兰克尔额头上冒出汗。
叹息一声,苏必乐终于开口。还是跟以往一样,说话慢条斯理,丝毫听不出他的愤怒,但这一声叹息,却让弗兰克尔额头上的冷汗直接流了下来。
“你让我失望了弗兰克尔,西门子正在成为同行嘲笑的对象,下个月在巴塞罗那将举行一场跟2G有关的全球通信会议,西门子也在受邀之列,我还被邀请作为大会发言人,你认为我还能参加吗?!”
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