第111章 飞信?腾讯?都是....(1 / 1)
第111章飞信?腾讯?都是....第111章飞信?腾讯?都是....::
陈默见状丝毫不慌。
熟门熟路地从旁边冰箱中拿出两罐可乐,递过去一个,然后自顾自打开,喝了一口,方开口说道,
“这是我这段时间以来,深思熟虑,几经打磨才逐渐成型的想法。
其实最初的灵感来源于我这段时间来一直在用手机,想要替代电脑的工作,但很痛苦。尤其是手机QQ,简直难用到令人发指,就是垃圾。
我就想能不能做一个简便好用的即时通讯软件。
而且还是一大流量入口,这个弄好了未来咱小米干什么都会事半功倍。
前景不亚于10年前的QQ,这将是我们小米未来进军移动互联的一张入场券!”
痛苦孕育机会,痛点产生需求!
雷军对陈默的这句话很是认同,“看来咱俩是英雄所见略同啊。”
“这么说,军哥是同意了?”
“我是说你的手机痛点论我深有同感,最近我就在一直用手机办公,确实处处掣肘,什么时候能完全脱离电脑,那么智能手机就算完全成熟了。
但我可没说你的那個什么移动通讯应用我就赞同啊。”
“呃.....这个应用有什么问题么?”
“问题不仅有,而且很大!你当我之前就没想过类似的产品?一开始我也很兴奋,以为发现一个非常牛逼的项目,可越想越觉得有风险,如果我要拒绝你的方案,我估计你小子也不会心服口服,这样正好我现在没啥事,这回我好好跟你聊聊......”
说着雷军起身,绕过自己的办公桌,走到白板前,写下当时困扰他需求的难题,寥寥几笔,仅仅只有两个关键词!
「飞信!腾讯!」
看着白板上的字,陈默暗自点了点头,小雷果然是小雷,看问题直抵本质,一下就抓住了重点。
雷军用笔点了点前者,“飞信发展三年,到现在可以跟手机QQ分庭抗礼,占据近半市场份额,而且背靠移动这座大山,注册量我没记错的话前两个月应该逼近5亿大关,活跃用户近亿。伱先说说光是飞信,你怎么打?”
这些数据和消息雷军张口就来,可见平日里,他不只关注手机行业动态,对互联网上其他产品他也保持非常高的敏感度。
飞信陈默知道,这个软件07年就出现了,融合GPRS、短信、语音等多种通信方式,支持完全实时准语音通信、准实时文字通信、准实时小数据量通信的即时通讯服务。
陈默承认在找小雷过方案之前,自己就有预想过雷军可能会问什么问题,然后自己主要精力放在了后一个关键字上。
至于飞信确实没有太多关注,因为他下意识就没把飞信当对手。
所以当他听到雷军的问题,陈默脸上流露诧异,
“打?为什么要打?和平共处不好么?”
“呵,你想的太简单了!产品类似,用户重合,对方势如中天,你想火中取栗,不打你怎么争?不争,你怎么活?”
陈默陷入了深思,不是在思考怎么打怎么争,而是飞信就是个昙花一现就被时代抛弃的玩意。
怎么把未来既定的事实,通过合理的话语来说服雷军,而不显突兀,这才是陈默比较头疼的地方。
过了将近1分钟,办公室内才响起陈默的话语,
“我要打造的产品跟飞信根本就不是一个赛道的产品,更何况飞信过几年就会被淘汰,不足为惧。”
小小年纪口气倒是不小,雷军眉毛一动,“哦?那我倒想听听你有何高见了...”
陈默没有从细节开始入手,直接一上来就彰显了大局观,宏观叙事,
“一个是2G时代的产品,背靠移动这座大山,才有如今规模,可是成也萧何败萧何。”
“继续....”
“军哥,你要知道,飞信虽然在移动用户之间发短信是免费的,但语聊是收费的,而且还是双向收费,而免费的短信发给非移动用户是需要按条收取话费的...
飞信与短信虽然都是移动公司的业务,但飞信与短信是属于竞争关系的,移动既羡慕飞信的庞大用户群,又舍不得年入几十亿的短信业务.....”
雷军跟着陈默说的内容在思考,反驳道,“这有什么,我要是移动领导,直接把飞信免费,占领了市场,把QQ的市场份额直接抢过来,然后届时定价权自然随心所欲。”
“你忘了反垄断法.....”
“你忘了祂可是国企!”
“国企就能.....”
“小默,你还年轻......”雷军一副现在的你可能理解不了的表情....
年轻的陈默此时却笑了起来,“可就是因为这样,飞信就永远不可能免费,因为它的基因就注定了未来的结局。我们移动互联时代的玩法对它属于降维打击,这就是我之前说的飞信不会成为我们的阻碍和对手!”
陈默拿过雷军的笔,在白板上写下了‘官本位’三个字,点到即止,盖棺定论!
雷军这时才恍然自己被陈默给绕进去了,他之前一直在用互联网的思维来布局飞信。
经过陈默提醒才反应过来。
互联网常见的价格战,在国企根本行不通,因为本身的局限性,不可能自己搞出一个免费的东西把自己利润点干死了。
飞信的研发、运营、维护等一系列开支都在明面上,如果免费,窟窿只会越来越大。
这就涉及到国有资产流失的问题,这个锅任何领导都承受不起。
所以这些人第一考虑的不是如何抢占市场和扩大营收,飞信就是做的再好,即便目前已经占据通信软件半壁江山,可不盈利见不到利益又有什么用?
可一旦没做好,比如免费,被别有用心的人扣个帽子,那就真是辛辛苦苦几十年,一朝回到解放前,前途尽毁。
所以不求有功但求无过,稳之一道,了解一下!
这些雷军能想明白,但他想不明白的是,这些门道,陈默这么年轻是怎么想明白的。
这就是所谓的天才?雷军都已经忘了自己是第几次有这种感慨,感觉好像都有些麻木了。
“行吧,我承认你说的有道理,前有猛虎可以不成立,那腾讯总不是国企吧,这后有群狼你怎么自保?”
雷军说着,在白板上写写画画。
随即上面出现寻找目标抄袭资源轰炸弯道超车,把这些关键字用箭头链接,并进行说着自己的看法,
“从腾讯过往来看,它总是默默地布局,悄无声息出现在你身后,在恰当的时机出来搅局,我学你,比你更像你。一旦时机成熟,它就毫不留情的夺走属于你的那块蛋糕,直至成为最终的赢家。
你的这个应用出来,不火还行,只要发展迅速,腾讯必会立马跟进,可能晚你一到两个月上线,大家长都差不多,咱们小米可没有人家那庞大的资源,你怎么打?”
陈默根本没有纠结关于抄袭的问题,因为人家可以说微创新、致敬、借鉴,如果想要起诉,而且背靠南山必胜客。
所以论抄袭这是一道无解题。
他直接跳过第一步,讨论第二步,那就是如何在这种情况下依旧能抗衡或者取得最终的胜利。
陈默点了点头,接过笔,显然对这个问题早有准备,因为他设计之初就已经想好了应对之法。
反问向雷军,“抄袭抄的是什么?”
“抄的是你产品的一切,理念、核心、页面、功能、玩法等等”
“那里面就会存在一个机会....”
陈默嘴角微勾提笔在白板上画了一个圈!:
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